Offline or online shopping preference for travel and software products in France 2019
equally prone to shop online and offline in 2019. However, there were some product categories for which consumers preferred to shop from a distance rather than visit a physical shop. Thus, for travel and tourism products, 71 percent of consumers were in favor of buying them online. For software products, the online preference had reached 67 percent.
With a growing digitization, French consumers, were almost