Impact of ad placement in low quality content on purchasing behavior worldwide 2019
A study conducted in August and September 2019 looked at consumer purchasing behavior influenced by ad placement in low quality environment, i.e. digital content with moderate brand risk, unsafe content, but excluding explicit adult and violent content. The survey results show that in Indonesia, 79 percent of respondents said that they would stop using a brand whose ads appear in low quality environment. In the United States, on the other hand, 62 percent of respondents stated that they would stop buying a brand which advertising around such content.