As of 2019, VKontakte was the most employed social media platform in Russia for shopping online, with 65 percent of e-shoppers having bought something via that network over the past 12 months. A significant increase in the shoppers' share has been observed for Instagram from one period to another.
Share of users shopping through social media platforms in Russia in 2018 and 2019, by platform
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Moyo Delo. Magazin. (March 22, 2020). Share of users shopping through social media platforms in Russia in 2018 and 2019, by platform [Graph]. In Statista. Retrieved May 27, 2024, from https://www.statista.com/statistics/1150630/russia-user-share-shopping-on-social-media-by-platform/
Moyo Delo. Magazin. "Share of users shopping through social media platforms in Russia in 2018 and 2019, by platform." Chart. March 22, 2020. Statista. Accessed May 27, 2024. https://www.statista.com/statistics/1150630/russia-user-share-shopping-on-social-media-by-platform/
Moyo Delo. Magazin. (2020). Share of users shopping through social media platforms in Russia in 2018 and 2019, by platform. Statista. Statista Inc.. Accessed: May 27, 2024. https://www.statista.com/statistics/1150630/russia-user-share-shopping-on-social-media-by-platform/
Moyo Delo. Magazin. "Share of Users Shopping through Social Media Platforms in Russia in 2018 and 2019, by Platform." Statista, Statista Inc., 22 Mar 2020, https://www.statista.com/statistics/1150630/russia-user-share-shopping-on-social-media-by-platform/
Moyo Delo. Magazin, Share of users shopping through social media platforms in Russia in 2018 and 2019, by platform Statista, https://www.statista.com/statistics/1150630/russia-user-share-shopping-on-social-media-by-platform/ (last visited May 27, 2024)
Share of users shopping through social media platforms in Russia in 2018 and 2019, by platform [Graph], Moyo Delo. Magazin, March 22, 2020. [Online]. Available: https://www.statista.com/statistics/1150630/russia-user-share-shopping-on-social-media-by-platform/