In 2019, 68 percent of black consumers in the United States stated that they purchased products based on the brand's stance on social issues.
Share of consumers buying products based on a brand's stand on societal issues in the United States in 2019, by race*
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Statistics
Edelman. (June 7, 2020). Share of consumers buying products based on a brand's stand on societal issues in the United States in 2019, by race* [Graph]. In Statista. Retrieved May 10, 2024, from https://www.statista.com/statistics/1150579/share-of-consumers-buying-products-based-on-brands-social-stand-us-by-race/
Edelman. "Share of consumers buying products based on a brand's stand on societal issues in the United States in 2019, by race*." Chart. June 7, 2020. Statista. Accessed May 10, 2024. https://www.statista.com/statistics/1150579/share-of-consumers-buying-products-based-on-brands-social-stand-us-by-race/
Edelman. (2020). Share of consumers buying products based on a brand's stand on societal issues in the United States in 2019, by race*. Statista. Statista Inc.. Accessed: May 10, 2024. https://www.statista.com/statistics/1150579/share-of-consumers-buying-products-based-on-brands-social-stand-us-by-race/
Edelman. "Share of Consumers Buying Products Based on a Brand's Stand on Societal Issues in The United States in 2019, by Race*." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1150579/share-of-consumers-buying-products-based-on-brands-social-stand-us-by-race/
Edelman, Share of consumers buying products based on a brand's stand on societal issues in the United States in 2019, by race* Statista, https://www.statista.com/statistics/1150579/share-of-consumers-buying-products-based-on-brands-social-stand-us-by-race/ (last visited May 10, 2024)
Share of consumers buying products based on a brand's stand on societal issues in the United States in 2019, by race* [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1150579/share-of-consumers-buying-products-based-on-brands-social-stand-us-by-race/