J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowIt was calculated that in 2019, direct spending of exhibitions in North America amounted to 61 billion U.S. dollars, followed by Europe with 44.8 billion dollars. In total, global exhibition spending reached 140.7 billion U.S. dollars that year. The figures included expenses of both exhibitors and visitors, and all spending related to production and attendance of exhibitions.
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