In 2020, the annual value of Juventus FC's main shirt sponsorship deals amounted to 42 million euros. That accounted for roughly one third of the aggregate annual values of main sponsorship deals in the Serie A soccer league in Italy. When considering also the kit suppliers deals, the main sponsorship deals' values of Juventus FC reached 93 million euros.
Annual values of main shirt sponsorship and kit suppliers deals of the Serie A soccer club Juventus FC in 2020 (in million euros)
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KPMG. (July 21, 2020). Annual values of main shirt sponsorship and kit suppliers deals of the Serie A soccer club Juventus FC in 2020 (in million euros) [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1136062/shirt-sponsorship-and-kit-deal-values-of-juventus-fc/
KPMG. "Annual values of main shirt sponsorship and kit suppliers deals of the Serie A soccer club Juventus FC in 2020 (in million euros)." Chart. July 21, 2020. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1136062/shirt-sponsorship-and-kit-deal-values-of-juventus-fc/
KPMG. (2020). Annual values of main shirt sponsorship and kit suppliers deals of the Serie A soccer club Juventus FC in 2020 (in million euros). Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1136062/shirt-sponsorship-and-kit-deal-values-of-juventus-fc/
KPMG. "Annual Values of Main Shirt Sponsorship and Kit Suppliers Deals of The Serie A Soccer Club Juventus Fc in 2020 (in Million Euros)." Statista, Statista Inc., 21 Jul 2020, https://www.statista.com/statistics/1136062/shirt-sponsorship-and-kit-deal-values-of-juventus-fc/
KPMG, Annual values of main shirt sponsorship and kit suppliers deals of the Serie A soccer club Juventus FC in 2020 (in million euros) Statista, https://www.statista.com/statistics/1136062/shirt-sponsorship-and-kit-deal-values-of-juventus-fc/ (last visited May 21, 2024)
Annual values of main shirt sponsorship and kit suppliers deals of the Serie A soccer club Juventus FC in 2020 (in million euros) [Graph], KPMG, July 21, 2020. [Online]. Available: https://www.statista.com/statistics/1136062/shirt-sponsorship-and-kit-deal-values-of-juventus-fc/