Latin America: tourism companies' factors to choose influencers for marketing 2019
Axon. That year, six out of ten travel and tourism organizations surveyed reported that to be a very important factor for a social media strategy. The number of interactions of the influencer's account or their number of followers were an important factor for more than one third of respondents.
The representation of the brand's values was the most important consideration when choosing an influencer for the marketing strategy of tourism companies in Latin America in 2019, according to a survey carried out by