In an early 2019 study conducted among U.S. marketers representing direct-to-consumer brands, respondents were asked about their advertising spending on video platforms. According to the survey results, 17 percent of the digital video expenditures were devoted to Facebook ads, but the same share was also placed with publisher sites or apps. YouTube commanded 19 percent of DTC video ad spending.
Distribution of digital video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by platform
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IAB (U.S.). (April 29, 2019). Distribution of digital video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by platform [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1130839/us-dtc-video-ad-spend-share-platform/
IAB (U.S.). "Distribution of digital video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by platform." Chart. April 29, 2019. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1130839/us-dtc-video-ad-spend-share-platform/
IAB (U.S.). (2019). Distribution of digital video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by platform. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1130839/us-dtc-video-ad-spend-share-platform/
IAB (U.S.). "Distribution of Digital Video Advertising Spending According to Direct-to-consumer (Dtc) Marketers in The United States as of March 2019, by Platform." Statista, Statista Inc., 29 Apr 2019, https://www.statista.com/statistics/1130839/us-dtc-video-ad-spend-share-platform/
IAB (U.S.), Distribution of digital video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by platform Statista, https://www.statista.com/statistics/1130839/us-dtc-video-ad-spend-share-platform/ (last visited May 15, 2024)
Distribution of digital video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by platform [Graph], IAB (U.S.), April 29, 2019. [Online]. Available: https://www.statista.com/statistics/1130839/us-dtc-video-ad-spend-share-platform/