InsightXplorer about travel behavior in 2019, over half of Taiwanese respondents said that they would book a hotel or other accommodation online before their trip abroad. The survey also revealed that internet content was the major reference source for travel planning.
Online travel booking has become more popular in Taiwan. According to a survey conducted by Share of respondents booking or purchasing overseas tourism products or services online in advance in Taiwan in 2019
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InsightXplorer. (July 31, 2019). Share of respondents booking or purchasing overseas tourism products or services online in advance in Taiwan in 2019 [Graph]. In Statista. Retrieved May 10, 2024, from https://www.statista.com/statistics/1104026/taiwan-online-purchase-of-international-travel-products/
InsightXplorer. "Share of respondents booking or purchasing overseas tourism products or services online in advance in Taiwan in 2019." Chart. July 31, 2019. Statista. Accessed May 10, 2024. https://www.statista.com/statistics/1104026/taiwan-online-purchase-of-international-travel-products/
InsightXplorer. (2019). Share of respondents booking or purchasing overseas tourism products or services online in advance in Taiwan in 2019. Statista. Statista Inc.. Accessed: May 10, 2024. https://www.statista.com/statistics/1104026/taiwan-online-purchase-of-international-travel-products/
InsightXplorer. "Share of Respondents Booking or Purchasing Overseas Tourism Products or Services Online in Advance in Taiwan in 2019." Statista, Statista Inc., 31 Jul 2019, https://www.statista.com/statistics/1104026/taiwan-online-purchase-of-international-travel-products/
InsightXplorer, Share of respondents booking or purchasing overseas tourism products or services online in advance in Taiwan in 2019 Statista, https://www.statista.com/statistics/1104026/taiwan-online-purchase-of-international-travel-products/ (last visited May 10, 2024)
Share of respondents booking or purchasing overseas tourism products or services online in advance in Taiwan in 2019 [Graph], InsightXplorer, July 31, 2019. [Online]. Available: https://www.statista.com/statistics/1104026/taiwan-online-purchase-of-international-travel-products/