According to a survey conducted by the Korean Tourism Organization in 2019, around 43.2 percent of respondents from North and South America stated that they got to know their favorite K-Pop star via YouTube. In the same survey, around 36.1 percent of respondents stated their favorite K-Pop star was BTS.
How fans first got to know about their favorite K-Pop star North and South America as of September 2019
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Korea Tourism Organization. (October 28, 2019). How fans first got to know about their favorite K-Pop star North and South America as of September 2019 [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1067975/south-korea-channel-fans-got-to-know-favorite-k-pop-star-north-and-south-america/
Korea Tourism Organization. "How fans first got to know about their favorite K-Pop star North and South America as of September 2019." Chart. October 28, 2019. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1067975/south-korea-channel-fans-got-to-know-favorite-k-pop-star-north-and-south-america/
Korea Tourism Organization. (2019). How fans first got to know about their favorite K-Pop star North and South America as of September 2019. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1067975/south-korea-channel-fans-got-to-know-favorite-k-pop-star-north-and-south-america/
Korea Tourism Organization. "How Fans First Got to Know about Their Favorite K-pop Star North and South America as of September 2019." Statista, Statista Inc., 28 Oct 2019, https://www.statista.com/statistics/1067975/south-korea-channel-fans-got-to-know-favorite-k-pop-star-north-and-south-america/
Korea Tourism Organization, How fans first got to know about their favorite K-Pop star North and South America as of September 2019 Statista, https://www.statista.com/statistics/1067975/south-korea-channel-fans-got-to-know-favorite-k-pop-star-north-and-south-america/ (last visited May 21, 2024)
How fans first got to know about their favorite K-Pop star North and South America as of September 2019 [Graph], Korea Tourism Organization, October 28, 2019. [Online]. Available: https://www.statista.com/statistics/1067975/south-korea-channel-fans-got-to-know-favorite-k-pop-star-north-and-south-america/