According to a survey on Indonesian consumers in 2019, households earning of more than ten million Indonesian rupiah overwhelmingly preferred local-made small household appliances. According to the same survey, an increase in monthly income correlates with an increased preference for foreign products, especially for alcoholic beverages, clothing and footwear, and cosmetics and beauty care products.
Brand preferences for small household appliances in Indonesia in 2019, by income group
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Deloitte. (January 15, 2020). Brand preferences for small household appliances in Indonesia in 2019, by income group [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1067092/indonesia-brand-preferences-small-household-appliances-by-income-group/
Deloitte. "Brand preferences for small household appliances in Indonesia in 2019, by income group." Chart. January 15, 2020. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1067092/indonesia-brand-preferences-small-household-appliances-by-income-group/
Deloitte. (2020). Brand preferences for small household appliances in Indonesia in 2019, by income group. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1067092/indonesia-brand-preferences-small-household-appliances-by-income-group/
Deloitte. "Brand Preferences for Small Household Appliances in Indonesia in 2019, by Income Group." Statista, Statista Inc., 15 Jan 2020, https://www.statista.com/statistics/1067092/indonesia-brand-preferences-small-household-appliances-by-income-group/
Deloitte, Brand preferences for small household appliances in Indonesia in 2019, by income group Statista, https://www.statista.com/statistics/1067092/indonesia-brand-preferences-small-household-appliances-by-income-group/ (last visited May 21, 2024)
Brand preferences for small household appliances in Indonesia in 2019, by income group [Graph], Deloitte, January 15, 2020. [Online]. Available: https://www.statista.com/statistics/1067092/indonesia-brand-preferences-small-household-appliances-by-income-group/