In 2018, 45 percent of Pioneer respondents, who were defined as risk takers, tech-savvy and hungry for innovation, said that they prefer to use mobile devices or tablets to communicate with their bank. Just seven percent of Traditionalists, who value human touch and avoid technology, said the same.
Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type
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Accenture. (March 4, 2019). Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type [Graph]. In Statista. Retrieved June 08, 2024, from https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/
Accenture. "Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type." Chart. March 4, 2019. Statista. Accessed June 08, 2024. https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/
Accenture. (2019). Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type. Statista. Statista Inc.. Accessed: June 08, 2024. https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/
Accenture. "Share of Banking Customers Who Prefer to Use Mobile Devices or Tablets to Communicate with Their Bank Worldwide in 2018, by Customer Type." Statista, Statista Inc., 4 Mar 2019, https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/
Accenture, Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type Statista, https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/ (last visited June 08, 2024)
Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type [Graph], Accenture, March 4, 2019. [Online]. Available: https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/