Main reason millennials wouldn't shop at Amazon in the UK 2018
This statistic displays the results of a 2018 survey on the online shopping habits and intentions of millennials in the United Kingdom (UK). UK millennials had varying motivations for not choosing Amazon to shop with, prices being the main one. The majority of respondents said the product they're looking for were not always sold at cheaper prices on Amazon. Authenticity of products was another issue that kept UK millennials from shopping with Amazon. Only 5 percent of respondents said they wouldn't shop with Amazon because they preferred supporting smaller or ethical businesses.