In 2023, digital accounted for 65 percent of the total out-of-home advertising spending in the United Kingdom and traditional accounted for 35 percent. In 2011, the ratio was 14 percent to 86 percent.
Distribution of out-of-home advertising spending in the United Kingdom (UK) from 2011 to 2023, by platform
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Other statistics that may interest you Out-of-home advertising in the United Kingdom (UK)
Overview
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- Premium Statistic Annual out-of-home (OOH) advertising spending worldwide 2014-2023
- Premium Statistic Change in OOH advertising spending worldwide 2014-2028
- Premium Statistic Global OOH and DOOH advertising spending 2014-2028
- Premium Statistic Leading out-of-home (OOH) advertising companies worldwide in 2023, by revenue
UK market
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- Premium Statistic Advertising revenue share in the UK 2022, by medium
- Premium Statistic OOH advertising spending in the UK 2011-2023
- Premium Statistic OOH ad spend annual growth rate in the UK 2023-2024
- Premium Statistic Number of OOH ad frames in Great Britain 2020-2023
- Premium Statistic Out-of-home advertising reach in Great Britain 2020-2023
- Premium Statistic Number of OOH impacts in Great Britain 2020-2023
- Premium Statistic Roadside ads in England & Wales 2023, by area deprivation decile
- Premium Statistic Ad industry power consumption in the UK 2022, by medium
Market leaders
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- Premium Statistic Revenue of OOH media companies in the UK 2022
- Premium Statistic Largest out-of-home advertisers in the UK 2023
- Premium Statistic Industries with highest out-of-home ad spending in the UK 2023
- Premium Statistic Advertising revenue of Transport for London (TfL) 2002-2023
- Premium Statistic Advertising revenue of Transport for Greater Manchester (TfGM) 2015-2023
Formats & segments
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- Premium Statistic DOOH share in OOH ad spend in the UK 2015-2027
- Premium Statistic Outdoor advertising revenue in the UK 2005-2023, by environment
- Premium Statistic Number of OOH impacts in Great Britain 2023, by format
- Premium Statistic Number of OOH ad frames in Great Britain 2023, by format
- Premium Statistic Out-of-home advertising reach in Great Britain 2023, by format
Consumer insights
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- Premium Statistic Non-digital advertising touchpoints in the UK 2023
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Most common modes of transportation for commuting in the UK 2023
- Premium Statistic Duration of daily commute in the UK 2023
- Premium Statistic Retail footfall year-on-year change in the UK December 2023, by location
Further related statistics
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- Outdoor advertising expenditure in Greece 2008-2015
- OOH ad spend in Brazil 2015-2021
- Outdoor advertising expenditure in France 2008-2015
- Outdoor advertising expenditure in Switzerland 2008-2015
- Outdoor advertising expenditure in Belgium 2008-2015
- Outdoor advertising expenditure in Germany 2008-2015
- Outdoor advertising expenditure in Denmark 2008-2015
- Traditional OOH ad spend in the UK 2003-2022
- Outdoor advertising expenditure in Finland 2008-2015
- Traditional out-of-home ad revenue in the Netherlands 2018-2023
- Clear Channel Outdoor ad expenses 2017-2020
- Out-of-home (OOH) ad spend by category UK 2018
- Products with the highest investments in out-of-home advertising in Germany 2013
- Roadside poster ad reach by age group Great Britain in 2018
- Breakdown of China's out-of-home ad expenditure 2018-2023, by type
- Preferred food for breakfast out of home in Italy 2019
- Advertising reach of posters in airports in Great Britain 2018
- U.S. B2B buyers: pre-purchase share of items researched 2013-2014
Further Content: You might find this interesting as well
Statistics
- Outdoor advertising expenditure in Greece 2008-2015
- OOH ad spend in Brazil 2015-2021
- Outdoor advertising expenditure in France 2008-2015
- Outdoor advertising expenditure in Switzerland 2008-2015
- Outdoor advertising expenditure in Belgium 2008-2015
- Outdoor advertising expenditure in Germany 2008-2015
- Outdoor advertising expenditure in Denmark 2008-2015
- Traditional OOH ad spend in the UK 2003-2022
- Outdoor advertising expenditure in Finland 2008-2015
- Traditional out-of-home ad revenue in the Netherlands 2018-2023
- Clear Channel Outdoor ad expenses 2017-2020
- Out-of-home (OOH) ad spend by category UK 2018
- Products with the highest investments in out-of-home advertising in Germany 2013
- Roadside poster ad reach by age group Great Britain in 2018
- Breakdown of China's out-of-home ad expenditure 2018-2023, by type
- Preferred food for breakfast out of home in Italy 2019
- Advertising reach of posters in airports in Great Britain 2018
- U.S. B2B buyers: pre-purchase share of items researched 2013-2014
Statista. (April 4, 2024). Distribution of out-of-home advertising spending in the United Kingdom (UK) from 2011 to 2023, by platform [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1046140/outdoor-ad-spend-united-kingdom-uk/
Statista. "Distribution of out-of-home advertising spending in the United Kingdom (UK) from 2011 to 2023, by platform." Chart. April 4, 2024. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1046140/outdoor-ad-spend-united-kingdom-uk/
Statista. (2024). Distribution of out-of-home advertising spending in the United Kingdom (UK) from 2011 to 2023, by platform. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1046140/outdoor-ad-spend-united-kingdom-uk/
Statista. "Distribution of Out-of-home Advertising Spending in The United Kingdom (Uk) from 2011 to 2023, by Platform." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1046140/outdoor-ad-spend-united-kingdom-uk/
Statista, Distribution of out-of-home advertising spending in the United Kingdom (UK) from 2011 to 2023, by platform Statista, https://www.statista.com/statistics/1046140/outdoor-ad-spend-united-kingdom-uk/ (last visited May 15, 2024)
Distribution of out-of-home advertising spending in the United Kingdom (UK) from 2011 to 2023, by platform [Graph], Statista, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1046140/outdoor-ad-spend-united-kingdom-uk/