Rakuten Insight in July 2021, 61 percent of the female Vietnamese respondents who used K-beauty products usually got their information on the latest Korean skincare products and trends through social media beauty influencers. Within the survey, the share of female respondents who use Korean beauty products was around 64 percent of all female respondents.
According to a survey conducted by Main information sources on the latest Korean skincare products and trends among female Vietnamese consumers in 2021
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Rakuten Insight. (October 11, 2021). Main information sources on the latest Korean skincare products and trends among female Vietnamese consumers in 2021 [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1041405/vietnam-preferred-information-sources-on-korean-skincare-products-among-females/
Rakuten Insight. "Main information sources on the latest Korean skincare products and trends among female Vietnamese consumers in 2021." Chart. October 11, 2021. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1041405/vietnam-preferred-information-sources-on-korean-skincare-products-among-females/
Rakuten Insight. (2021). Main information sources on the latest Korean skincare products and trends among female Vietnamese consumers in 2021. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1041405/vietnam-preferred-information-sources-on-korean-skincare-products-among-females/
Rakuten Insight. "Main Information Sources on The Latest Korean Skincare Products and Trends among Female Vietnamese Consumers in 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041405/vietnam-preferred-information-sources-on-korean-skincare-products-among-females/
Rakuten Insight, Main information sources on the latest Korean skincare products and trends among female Vietnamese consumers in 2021 Statista, https://www.statista.com/statistics/1041405/vietnam-preferred-information-sources-on-korean-skincare-products-among-females/ (last visited May 15, 2024)
Main information sources on the latest Korean skincare products and trends among female Vietnamese consumers in 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041405/vietnam-preferred-information-sources-on-korean-skincare-products-among-females/