Popular convenience store brands among Millennials and Gen Z South Korea 2020
According to a survey in South Korea in 2020, GS25 was the most popular convenience store brand among South Korean Millennials and Generation Z with a brand power index (BPI) of 72.6 points. Second-ranking CU had about the same brand familiarity and brand image as GS25, but scored 6.8 points lower in brand loyalty. In particular, women scored GS25 highly.