Brand awareness by category in the Netherlands 2024

59 percent of Dutch respondents answer our survey on "Brand awareness by category" with "Smartphones". The survey was conducted in 2024, among 12,161 consumers.
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Brand awareness by category in the Netherlands as of March 2024

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Number of respondents

12,161 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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