Under Armour brand profile in the United States 2023
How high is the brand awareness of Under Armour in the United States?
When it comes to sportswear users, brand awareness of Under Armour is at 89 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Under Armour in the United States?
In total, 47 percent of U.S. sportswear users say they like Under Armour. However, in actuality, among the 89 percent of U.S. respondents who know Under Armour, 53 percent of people like the brand.
What is the usage share of Under Armour in the United States?
All in all, 39 percent of sportswear users in the United States use Under Armour. That means, of the 89 percent who know the brand, 44 percent use them.
How loyal are the owners of Under Armour?
Around 32 percent of sportswear users in the United States say they are likely to use Under Armour again. Set in relation to the 39 percent usage share of the brand, this means that 82 percent of their owners show loyalty to the brand.
What's the buzz around Under Armour in the United States?
In November 2022, about 24 percent of U.S. sportswear users had heard about Under Armour in the media, on social media, or in advertising over the past three months. Of the 89 percent who know the brand, that's 27 percent, meaning at the time of the survey there's some buzz around Under Armour in the United States.
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