Reebok brand profile in the United States 2024
When it comes to sportswear owners, brand awareness of Reebok is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Reebok in the United States?
In total, 39% of U.S. sportswear owners say they like Reebok. However, in actuality, among the 92% of U.S. respondents who know Reebok, 42% of people like the brand.
What is the usage share of Reebok in the United States?
All in all, 26% of sportswear owners in the United States own Reebok. That means, of the 92% who know the brand, 28% own them.
How loyal are the owners of Reebok?
Around 19% of sportswear owners in the United States say they are likely to purchase Reebok again. Set in relation to the 26% usage share of the brand, this means that 73% of their owners show loyalty to the brand.
What's the buzz around Reebok in the United States?
In March 2024, about 22% of U.S. sportswear owners had heard about Reebok in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Reebok in the United States.