Celine brand profile in the United States 2024
When it comes to luxury fashion owners, brand awareness of Celine is at 56% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Celine in the United States?
In total, 12% of U.S. luxury fashion owners say they like Celine. However, in actuality, among the 56% of U.S. respondents who know Celine, 21% of people like the brand.
What is the usage share of Celine in the United States?
All in all, 10% of luxury fashion owners in the United States own Celine. That means, of the 56% who know the brand, 18% own them.
How loyal are the owners of Celine?
Around 6% of luxury fashion owners in the United States say they are likely to purchase Celine again. Set in relation to the 10% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Celine in the United States?
In March 2024, about 11% of U.S. luxury fashion owners had heard about Celine in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Celine in the United States.