WeChat brand profile in the UK 2023
When it comes to social media users, brand awareness of WeChat is at 44% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is WeChat in the UK?
In total, 5% of UK social media users say they like WeChat.
What is the usage share of WeChat in the UK?
All in all, 3% of social media users in the UK use WeChat.
How loyal are the users of WeChat?
Around 2% of social media users in the UK say they are likely to use WeChat again.
What's the buzz around WeChat in the UK?
In May and June 2023, about 2% of UK social media users had heard about WeChat in the media, on social media, or in advertising over the past four weeks.
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