Revolut brand profile in the UK 2022
When it comes to neobanking and neobrokerage users, brand awareness of Revolut is at 65% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Revolut in the UK?
In total, 29% of UK neobanking and neobrokerage users say they like Revolut. However, in actuality, among the 65% of UK respondents who know Revolut, 45% of people like the brand.
What is the usage share of Revolut in the UK?
All in all, 23% of neobanking and neobrokerage users in the UK use Revolut. That means, of the 65% who know the brand, 35% use them.
How loyal are the customers of Revolut?
Around 20% of neobanking and neobrokerage users in the UK say they are likely to use Revolut again. Set in relation to the 23% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Revolut in the UK?
In May 2022, about 21% of UK neobanking and neobrokerage users had heard about Revolut in the media, on social media, or in advertising over the past four weeks. Of the 65% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Revolut in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.