Instagram penetration rate in the Netherlands 2015-2018, by age group
roughly one third of the entire population, used the photo-sharing app in the Netherlands. WhatsApp and Facebook, however, remained the two most popular online social platforms in the country, both having more than ten million users.
Instagram usage among ages 40 to 64 years old in the Netherlands grew almost threefold in four years, with 20 percent of respondents using the platform in 2018. Instagram usage was increasing among all age groups, but it was especially popular among the Dutch population younger than 40 years old. At the end of 2019, nearly 6.2 million people,