Zalando: mobile traffic share 2021

The percentage of mobile traffic to Zalando online properties did not cease to increase from the third quarter of 2013 to the fourth quarter of 2021. Zalando is a Berlin-based online fashion company. Over the period in consideration, the mobile share of traffic increased from 28.2 to 89.1 percent in the last reported quarter.

Percentage of mobile visitor traffic to Zalando from 3rd quarter 2013 to 4th quarter 2021

Characteristic	Mobile traffic share*
Q4 '21	89.1%
Q3 '21	91%
Q2 '21	87.9%
Q1 '21	87.3%
Q4 '20	87.1%
Q3 '20	87.2%
Q2 '20	85.9%
Q1 '20	84.6%
Q4 '19	83.9%
Q3 '19	84.4%
Q2 '19	83.5%
Q1 '19	82.4%
Q4 '18	81.6%
Q3 '18	80%
Q2 '18	78.4%
Q1 '18	76.6%
Q4 '17	72.1%
Q3 '17	71.8%
Q2 '17	69.7%
Q1 '17	68.8%
Q4 '16	68.1%
Q3 '16	67%
Q2 '16	64.7%
Q1 '16	62.3%
Q4 '15	59.9%
Q3 '15	58.8%
Q2 '15	56.6%
Q1 '15	52.6%
Q4 '14	47.9%
Q3 '14	43.3%
Q2 '14	36.2%
Q1 '14	40.7%
Q4 '13	35%
Q3 '13	28.2%

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Release date

February 2022

More information

Region

Austria, Europe, Germany, Switzerland

Survey time period

Q3 2013 to Q4 2021

Special properties

tablets, mobile site and apps.

Supplementary notes

* Mobile visit share as a percentage of all site visits.

Values regarding missing quarters were not available.
Figures prior to Q4/2021 are taken from the previous reports published by Zalando.

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