PPRO, the leading e-commerce segment in Japan were daily necessities like food and personal care products in 2022. Foods and personal care made up 27 percent e-commerce transactions, with fashion following behind with 20 percent.
According to data provided by Market share of leading e-commerce segments in Japan as of 2022
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Other statistics that may interest you B2C e-commerce in Japan
Overview
4
Segments
5
- Premium Statistic B2C online retail market size in Japan 2022, by sector
- Premium Statistic Market size of B2C e-commerce of consumer goods sector in Japan 2022, by category
- Premium Statistic Market value of B2C e-commerce in the service sector in Japan 2022, by category
- Premium Statistic B2C e-commerce market size in the digital sector in Japan 2022, by category
- Premium Statistic M-commerce market size in Japan 2013-2022
B2C services
3
Major platform operators
5
- Premium Statistic GMV of leading e-commerce sites in Japan 2022
- Premium Statistic Amazon Japan's online retail sales revenue FY 2013-2022
- Premium Statistic Rakuten Group's domestic e-commerce business revenue FY 2018-2022
- Premium Statistic Z Holdings' commerce business sales revenue FY 2017-2022
- Premium Statistic Most popular shopping apps in Japan 2022, by downloads
Marketplaces
5
- Premium Statistic Frequency of visiting e-commerce marketplaces in Japan 2023
- Premium Statistic Monthly spending on online marketplaces in Japan 2023
- Premium Statistic Preferred online retailers in Japan 2023
- Premium Statistic Share of Amazon Prime subscribers in Japan 2023
- Premium Statistic Share of Amazon Prime subscribers in Japan 2023, by age
Shopping behavior
4
Purchase decisions
4
- Premium Statistic Incentives to motivate online purchases in Japan Q3 2023
- Premium Statistic Most desired information on e-commerce websites in Japan 2022
- Premium Statistic Cart abandonment rate in online shopping in Japan 2023, by device
- Premium Statistic Impact of payment methods on cart abandonment behavior in Japan 2023, by gender
Further Content: You might find this interesting as well
PPRO. (April 18, 2022). Market share of leading e-commerce segments in Japan as of 2022 [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/276854/reach-of-top-online-retail-categories-in-japan/
PPRO. "Market share of leading e-commerce segments in Japan as of 2022." Chart. April 18, 2022. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/276854/reach-of-top-online-retail-categories-in-japan/
PPRO. (2022). Market share of leading e-commerce segments in Japan as of 2022. Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/276854/reach-of-top-online-retail-categories-in-japan/
PPRO. "Market Share of Leading E-commerce Segments in Japan as of 2022." Statista, Statista Inc., 18 Apr 2022, https://www.statista.com/statistics/276854/reach-of-top-online-retail-categories-in-japan/
PPRO, Market share of leading e-commerce segments in Japan as of 2022 Statista, https://www.statista.com/statistics/276854/reach-of-top-online-retail-categories-in-japan/ (last visited June 11, 2024)
Market share of leading e-commerce segments in Japan as of 2022 [Graph], PPRO, April 18, 2022. [Online]. Available: https://www.statista.com/statistics/276854/reach-of-top-online-retail-categories-in-japan/