J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a study among marketers in the United States published in September 2023, 68 percent of respondents listed sales increase as their leading method of measuring programmatic digital out-of-home (prDOOH) advertising attribution. Increase in performance when planned with other digital channels ranked second, with a 43 percent share.
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