Product videos were the main content type that facilitated social commerce transactions in Japan, as revealed in a survey conducted in July 2022. Over 43 percent of respondents stated that videos showcasing a product were the decisive content type for a purchase made via social networking services.
Decisive content type facilitating purchases on social networking services in Japan as of July 2022
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Neo Marketing. (August 5, 2022). Decisive content type facilitating purchases on social networking services in Japan as of July 2022 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1396814/japan-decisive-content-type-motivate-social-commerce-purchase/
Neo Marketing. "Decisive content type facilitating purchases on social networking services in Japan as of July 2022." Chart. August 5, 2022. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1396814/japan-decisive-content-type-motivate-social-commerce-purchase/
Neo Marketing. (2022). Decisive content type facilitating purchases on social networking services in Japan as of July 2022. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1396814/japan-decisive-content-type-motivate-social-commerce-purchase/
Neo Marketing. "Decisive Content Type Facilitating Purchases on Social Networking Services in Japan as of July 2022." Statista, Statista Inc., 5 Aug 2022, https://www.statista.com/statistics/1396814/japan-decisive-content-type-motivate-social-commerce-purchase/
Neo Marketing, Decisive content type facilitating purchases on social networking services in Japan as of July 2022 Statista, https://www.statista.com/statistics/1396814/japan-decisive-content-type-motivate-social-commerce-purchase/ (last visited June 01, 2024)
Decisive content type facilitating purchases on social networking services in Japan as of July 2022 [Graph], Neo Marketing, August 5, 2022. [Online]. Available: https://www.statista.com/statistics/1396814/japan-decisive-content-type-motivate-social-commerce-purchase/