Social media ad spend in the U.S. 2020-2023, by platform
As of 2023, the yearly social media advertising spending in the United States for X (formerly Twitter) has plummeted down from 12 to five percent. Facebook and Instagram's social media ad spend remained relatively stable from 2020 to 2023, with a slight drop of three percentage points, reaching 60 percent in 2023. TikTok's social media ad spend value has grown up to 14 percent in the country.