survey, 29 percent of responding U.S. marketers said they would focus more on data clean rooms in 2023 than they had in 2022.
During a 2023 survey carried out among marketing leaders predominantly in consumer packaged goods and retail from North America, the most common driver for clean room strategies were in-depth analytics (named by 56 percent of respondents), ability to measure campaign results (54 percent), and ease of data integration (52 percent). In a different Data clean room strategy drivers among marketers in North America as of January 2023
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MarketingCharts. (January 26, 2023). Data clean room strategy drivers among marketers in North America as of January 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1362332/data-clean-room-strategy-drivers/
MarketingCharts. "Data clean room strategy drivers among marketers in North America as of January 2023." Chart. January 26, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1362332/data-clean-room-strategy-drivers/
MarketingCharts. (2023). Data clean room strategy drivers among marketers in North America as of January 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1362332/data-clean-room-strategy-drivers/
MarketingCharts. "Data Clean Room Strategy Drivers among Marketers in North America as of January 2023." Statista, Statista Inc., 26 Jan 2023, https://www.statista.com/statistics/1362332/data-clean-room-strategy-drivers/
MarketingCharts, Data clean room strategy drivers among marketers in North America as of January 2023 Statista, https://www.statista.com/statistics/1362332/data-clean-room-strategy-drivers/ (last visited June 10, 2024)
Data clean room strategy drivers among marketers in North America as of January 2023 [Graph], MarketingCharts, January 26, 2023. [Online]. Available: https://www.statista.com/statistics/1362332/data-clean-room-strategy-drivers/