A survey from 2017 showed that 82 percent of German podcast listeners did not mind listening to sponsoring announced at the beginning or end of a podcast show, while 71 percent of them accepted classical audio spots.
Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017
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ARD Media. (September 14, 2017). Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1113733/podcast-listeners-and-advertising-germany/
ARD Media. "Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017." Chart. September 14, 2017. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1113733/podcast-listeners-and-advertising-germany/
ARD Media. (2017). Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1113733/podcast-listeners-and-advertising-germany/
ARD Media. "Share of Listeners Who Do Not Mind The following Forms of Advertising in Podcasts in Germany in 2017." Statista, Statista Inc., 14 Sep 2017, https://www.statista.com/statistics/1113733/podcast-listeners-and-advertising-germany/
ARD Media, Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017 Statista, https://www.statista.com/statistics/1113733/podcast-listeners-and-advertising-germany/ (last visited June 01, 2024)
Share of listeners who do not mind the following forms of advertising in podcasts in Germany in 2017 [Graph], ARD Media, September 14, 2017. [Online]. Available: https://www.statista.com/statistics/1113733/podcast-listeners-and-advertising-germany/