Most valuable Chinese retail brands according to BrandZ 2020
According to Milward Brown's BrandZ China Top 100 ranking in 2020, Alibaba was the most valuable retail brand in China, with an estimated brand value of over 153 billion U.S. dollars. Many Chinese retail companies have launched their e-commerce platforms to maximize their earnings in big shopping festivals. On Singles' Day in 2020, Alibaba earned over 74 billion U.S. dollars in China.