Popularity of online news videos India 2019
Among the surveyed respondents, 35 percent said they would like to see more of news videos online, while 22 percent said they wanted fewer news videos than at the time of the survey in early 2019. This indicated that there was an appetite for this format of news presentation to grow over the next few years. Indian media companies are increasingly investing in online news videos as a format for presenting short and long form news. This survey question was meant to find out if people wanted more of this news format or if it was not a viable area of growth.