Demand for cleaning products continues to grow, partly due to consumer awareness concerning the importance of hygiene and the spread of infectious diseases. The global market is benefiting from increased focus on the importance of sanitary conditions and the need to disinfect household surfaces. One of the major attractions of all-purpose disinfectants is convenience, with time-strapped consumers having less and less time for household chores but eager to maintain high standards of hygiene and cleanliness.
Marketing and innovation will prove important over the coming years. Manufacturers must keep up a constant advertising effort to promote brand image and reinforce market presence. Additionally, companies must be quick to meet changing demand and keep up with shifting trends through product innovation and technological savvy. Extending manufacturing lines to include natural and eco-friendly product and packaging options is one way in which companies may need to evolve.
Household cleaners revenue worldwide from 2013 to 2026 (in billion U.S. dollars)
Further details: Visit original statistic Household cleaners revenue worldwide from 2013 to 2026 (in billion U.S. dollars)
In 2022, the global household cleaners market was valued at about 40 billion U.S. dollars. The value of this market has been expanding in recent years and is projected to keep growing, reaching roughly 47 billion U.S. dollars by 2026.
The market is made up of a number of different types of products including all purpose cleaners, kitchen and bathroom cleaners, disinfectant, and drain cleaners.
Household cleaners market value worldwide from 2015 to 2025, by product type (in billion U.S. dollars)
Further details: Visit original statistic Household cleaners market value worldwide from 2015 to 2025, by product type (in billion U.S. dollars)
Dishwashing products are the most lucrative segment of the market, followed by surface and toilet cleaners. By 2025, dishwashing products were forecast to be worth around 12.9 billion U.S. dollars globally. Surface cleaners ranked in close second place in terms of market value; by 2025, such products are estimated to be worth almost 12.7 billion U.S. dollars.
Dishwashing detergents in the United KingdomShoppers who prioritize eco-friendly product purchases in the United States in 2021, by product type
Further details: Visit original statistic Shoppers who prioritize eco-friendly product purchases in the United States in 2021, by product type
Sustainability is increasingly becoming one of the most important purchasing factors among consumers around the world. The cleaning products industry is not immune to this, with about 40 percent of U.S. shoppers prioritizing the purchase of eco-friendly cleaning products as of 2021. Moreover, DIY solutions and natural products have also begun to gain traction lately.
Household cleaning and laundry products market worldwideNet sales of The Clorox Company worldwide from 2011 to 2023 (in million U.S. dollars)
Further details: Visit original statistic Net sales of The Clorox Company worldwide from 2011 to 2023 (in million U.S. dollars)
In 2022, the global net sales of the Clorox Company amounted to about 7.1 billion U.S. dollars. This was a slight decrease compared to 2021 when the company delivered its highest sales figure in 10 years.
The Clorox Company has a diverse brand portfolio, and its products are divided into the segments of Household, Lifestyle, Health and Wellness, and International. Some of its cleaning products also figure among the most popular all over the world.
The cleaning products market covers products for use in private households. The market can be split into various fields including laundry care, household cleaners, and dishwashing detergents. Laundry care covers all detergents for fabric care. Household cleaners cover all household detergents for surface care, including toilet care products, kitchen care products, and bleach. Dishwashing detergents include all products for washing dishes and cutlery. Smaller, more specialty product segments include polishes, room scents, and insecticides.
A number of multinational, big brand manufacturers dominate the cleaning products market. Such companies include The Clorox Company, Henkel, Procter & Gamble, Unilever, and Reckitt Benckiser. Data on market size, segmentation, regional outlooks, shopping behavior, and company facts can be found on the Statista platform.
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