The source forecast that, while cinema, influencer, and search advertising expenditures will experience double-digit growth rates in 2024, the print format will continue its decline in North America. On average, total ad spending in the region was projected to increase by at least 4.4 percent annually from 2024 to 2029.
Change in advertising spending in North America from 2018 to 2029, by medium
Characteristic
Cinema
Influencer
Search
Digital banner
OOH
TV & video
Direct messaging
Audio
Digital classifieds
Print
Total
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Statista. (April 15, 2024). Change in advertising spending in North America from 2018 to 2029, by medium [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/forecasts/1390473/change-ad-spend-type-north-america
Statista. "Change in advertising spending in North America from 2018 to 2029, by medium." Chart. April 15, 2024. Statista. Accessed June 11, 2024. https://www.statista.com/forecasts/1390473/change-ad-spend-type-north-america
Statista. (2024). Change in advertising spending in North America from 2018 to 2029, by medium. Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/forecasts/1390473/change-ad-spend-type-north-america
Statista. "Change in Advertising Spending in North America from 2018 to 2029, by Medium." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/forecasts/1390473/change-ad-spend-type-north-america
Statista, Change in advertising spending in North America from 2018 to 2029, by medium Statista, https://www.statista.com/forecasts/1390473/change-ad-spend-type-north-america (last visited June 11, 2024)
Change in advertising spending in North America from 2018 to 2029, by medium [Graph], Statista, April 15, 2024. [Online]. Available: https://www.statista.com/forecasts/1390473/change-ad-spend-type-north-america