Instagram brand profile in Germany 2023
When it comes to social media users, brand awareness of Instagram is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Instagram in Germany?
In total, 54% of German social media users say they like Instagram.
What is the usage share of Instagram in Germany?
All in all, 57% of social media users in Germany use Instagram.
How loyal are the users of Instagram?
Around 51% of social media users in Germany say they are likely to use Instagram again. Set in relation to the 57% usage share of the brand, this means that 89% of their users show loyalty to the brand.
What's the buzz around Instagram in Germany?
In June 2023, about 29% of German social media users had heard about Instagram in the media, on social media, or in advertising over the past three months.