Facebook brand profile in Germany 2023
When it comes to social media users, brand awareness of Facebook is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Facebook in Germany?
In total, 50% of German social media users say they like Facebook.
What is the usage share of Facebook in Germany?
All in all, 60% of social media users in Germany use Facebook.
How loyal are the users of Facebook?
Around 53% of social media users in Germany say they are likely to use Facebook again. Set in relation to the 60% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around Facebook in Germany?
In June 2023, about 30% of German social media users had heard about Facebook in the media, on social media, or in advertising over the past three months.